Music + Sports, and Why Seattle Is Boycotting Beats

A commercial for Beats by Dr. Dre that aired during the Seahawks vs. 49ers game last weekend has pretty much all of Seattle up in arms. The commercial portrayed Seahawks fans as violent, hateful fanatics bedecked in blue and hot green while the 49ers quarterback pops on his headphones to drown out the death threats, put-downs, cooler smashing and general rabble rousing from the crowd. And not surprisingly, Seahawks fans are now boycotting the headphones.

If there’s one thing Seattleites love as much as their music, it’s their Seahawks. But this commercial seems to be mistaking passion for hatefulness. Sure, put-downs and heckling is a part of sports, but the SLM team thinks Beats has taken things a couple steps too far. The overall concept for the commercial is smart, but the execution is abysmal.

If you’re wishing for some new headphones for Christmas, we sure hope it isn’t a set of Beats.

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